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bpd1973
Joined: May 24, 2008
# Posts: 7
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Posted: 2008-May-24 15:05
Name of Site/Business: Younger Longer
Site's Main Purpose: Ecommerce/Sales
Please Review the following:
Does the home page sufficiently convince people to go further into the site?
Does/can the site achieve its main purpose?
Navigation. Is it clear and easy to understand?
Appearance/Attractiveness
Search engine marketing. Can the pages be reasonably well indexed by search engines?
Additional Comments/Notes
This is my first stab at a marketing website. Any suggestions are appreciated.
Thanks
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OAC
Staff
Joined: Jan 25, 2001
# Posts: 6805
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Posted: 2008-May-24 23:20
These may be a few more suggestions than you wanted, but here goes:
"Site Navigation" and "Store Navigation" may mean something to you as the developer, but customers/visitors couldn't care less. They are interested in links, not how you pages are arranged on a server. Delete these terms - they are irrelevant and confusing.
3. Delete the sponsored links, assuming this really is a store and you want people to buy things. Sponsored links indicate you are desperate for money and put off people buying. Sponsored links are OK for informational sites where that is their only source of income but you should not use them for an online store.
4. the MLM trash you have at the foot of your Ebay pages should deter the remaining potential customers from buying from you. If you have been successful in getting people to go this far, they are in the mood to buy. But instead of selling them the product they came to buy, you try to sell them instead on MLM (and you do a pretty poor job of that too). This should guarantee failure.
Other than the Sponsored Links, your home page and category pages are OK. It is when we get to the product pages that the wheels really fall off. Then, your site says to me "We are shady, our products are shady - don't waste another second here - go immediately to any of the competing tens of thousands of "legitimate" stores to buy products like those we allegedly sell".
My advice - get rid of all that MLM stuff from your product pages. If you want to recruit sub distributors to your downlines, have a separate section on your site "Like our products? Looking to make some extra income?" type of thing.
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Quadrille
Joined: Nov 15, 2000
# Posts: 1064
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Posted: 2008-May-24 23:52
I'd get a proper domain with a real URL, for starters.
Your site quotes silly prices without making it clear that they are bid prices, not final prices.
All in all, it comes across as a less than honest way to list your ebay items.
Sorry.
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bpd1973
Joined: May 24, 2008
# Posts: 7
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Posted: 2008-May-26 03:52
Honesty is always best, like I said before this is my first stab at this. I'll have to see what I can do to clean it up a bit. What you said about the sponsored links makes good sense.
Thanks
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