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business_directory
Joined: Feb 05, 2008
# Posts: 6
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Posted: 2008-Feb-05 23:30
Name of Site/Business: clickfind Business Directory
Site's Main Purpose: Ecommerce/Sales
Please Review the following:
Does/can the site achieve its main purpose?
Navigation. Is it clear and easy to understand?
Appearance/Attractiveness
Search engine marketing. Can the pages be reasonably well indexed by search engines?
Additional Comments/Notes
Hello all, thanks fo reviewing
My main question is this; we have 3 areas people can search, business, products and services. The problem is that most people just use the first checkbox, i.e. business, and hardly ever use the others.
If we move the products or services to the first checkbox, that is the most searched.
Could it be that people don't know the difference between the 3? Is it laziness? We are thinking of removing the 3 checkboxes and do a search, displaying record count for all 3 areas, and then make them choose. but this introduces another click. Does anyone have any other opinions or ideas on this?
Thanks in advance.
[ Message was edited by: OAC 02/07/2008 02:56 pm ... Reason: No URLs in posts, as per forum rules ]
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business_directory
Joined: Feb 05, 2008
# Posts: 6
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Posted: 2008-Feb-05 23:31
PS. I'd like to offer a free 6 month listing to two of the best answers, suggestions.
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Quadrille
Joined: Nov 15, 2000
# Posts: 1064
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Posted: 2008-Feb-06 01:27
I'd guess that it's a mixture of not be able to categorise what they seek, and plain old fashioned laziness. KISS caught on, because that's what people want.
Add a fourth radio button - "all" and make that the default choice.
One less click for the unfussy searchers, fewer 'wrong choices' for you.
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business_directory
Joined: Feb 05, 2008
# Posts: 6
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Posted: 2008-Feb-06 01:38
Thats a possibility, adding the checkbox "all" on the search form [link]
But that still would mean that on the next page we require them to choose what they want to see, the results from the businesses, products or services.
Or we'd have to mix them all together, which is sort of against what we are trying to do here.
Thanks for your reply.
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Quadrille
Joined: Nov 15, 2000
# Posts: 1064
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Posted: 2008-Feb-06 10:38
Some sites cannot be so neatly categorised, is one thing, and maybe people want 'mixed' results.
"If that's want they want, That's what'll happen" needs to be your mantra.
If you try and force visitors to conform to your rules, then you've lost them forever. Give 'em the option, swallow hard, and mix 'em 
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business_directory
Joined: Feb 05, 2008
# Posts: 6
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Posted: 2008-Feb-06 10:51
Hmm, it's not about "sites" its about businesses and their products and services.
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Quadrille
Joined: Nov 15, 2000
# Posts: 1064
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Posted: 2008-Feb-06 11:21
Don't worry about the word, the thought still applies:
Some businesses cannot be so neatly categorised, is one thing, and maybe people want 'mixed' results.
"Give the people what they want and they'll come." - you could change a word or two there, but you get my drift 
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