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  • Marketing budget (In: Other Online Marketing - Communities, Blogs & Press, etc)
  • Online Marketing Guides (In: Other Online Marketing - Communities, Blogs & Press, etc)
  • Sure Fire Search Engine Optimization (In: General Search Engine Optimization)
  • Search engine loophole? (In: General Search Engine Optimization)
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    rianne_cassie
    Joined: Oct 12, 2008
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    Posted: 2008-Oct-13 02:34
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    What we now know as search engine marketing started out in 2001 with the launch of Overture, the first pay per click search engine . Search engine optimization had been around for a while and those savvy to the traffic and targeted nature of search engines realized there could be a quicker and easier way to list web sites. This was the birth of pay per click. In order to be the first site listed for a particular keyword or phrase you had to outbid the other web sites interested in that keyword. Whoever paid the most for the keyword or keyword phrase got the first position. Although this is much more expensive than natural search engine optimization it was also much quicker and advertisers flocked to it. Now Google has their own ppc system called Adwords and the ppc industry is raking in over $2 billion dollars annually from web site advertisers.


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    georged
    Joined: Feb 28, 2000
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    Posted: 2008-Oct-14 11:39
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    Anyway, to be a bit more precise, it was GoTo who started the first pay per click/pay for rank engine, back in 98. Though this is nitpicking somewhat, as they were later renamed Overture.



    mackj
    Joined: Oct 12, 2008
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    Posted: 2008-Oct-15 01:10
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    HI everyone,
    can anyone tell me if seo is a good program to use for pr?




    g1smd
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    Joined: Jul 28, 2002
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    Posted: 2008-Oct-15 02:10
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    Chasing PageRank might have been useful in 1999 but it isn't now.


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