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glennh
Joined: Jun 14, 2007
# Posts: 19
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Posted: 2008-May-22 01:54
Our site has sample pdf documents intended for customer internal use. We now have a happy problem. Over the past few months one of the documents has started ranking pretty good in the search engines and has become the 3rd most popular entry page on the site. This document has no optimization, navigation, links to other pages, etc.
I would like to send the traffic to a web page that gives us a better chance to interact with the visitor.
This is what I am thinking.
1. Create an html page using our standard html template with the sample document text as content. Use the same page title and description as the pdf document now has.
2. Create a 301 redirect for the pdf file name to the html page.
3. Rename the pdf document so visitors can still get the pdf version from our resources page.
Any problems with this approach?
How do I best keep the renamed pdf document from competing with the new html page?
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Quadrille
Joined: Nov 15, 2000
# Posts: 1064
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Posted: 2008-May-22 09:29
It sounds very sensible; do check that the 301 works!
Use nofollow links to the pdf, and add the URL to your robots.txt - these measures will not guarantee to exclude the pdf (if, for example, some kind soul places a link to it!), but they are likely to be enough.
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