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ClickIt Joined: Jul 31, 2000
# Posts: 731
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Posted: 01/22/2007 12:16 pm
There is a current job opportunity to work for a well regarded regional media company. However, the job description requires the applicant to do the work of Sales, Marketing, sales program development and SEO. Basically, they want one person to do everything Internet and/or Web related, just short of watering the office plants. This could be a huge opportunity, but how do I communicate - and get the company to agree to and properly fund - a true Internet Biz Division of a media company? And then, as importantly, how do I get them to hire me to run the Division? They seem to know that Web stuff is importnat. (Given the strengths of this media company, a Web Biz Division could very reasonably become a very profitable growth center for the company.) However, they seem to have a very poor understanding of what they are really asking for. They need 4-6 people, but are trying to hire only one person to do it all. Any ideas on how to approach this? |
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SportsGuy Moderator
Joined: Aug 30, 2002
# Posts: 3581
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Posted: 01/22/2007 12:21 pm
1 - apply for the job, assuming you meet their requirements 2 - during the interview, bring up your ideas on what would work for various goals they have 3 - get the job, work your butt off and show them the path It's highly unlikely, if they are looking to interview folks, that you will get them to change their course, then hire you to lead the team. Nothing against you, but they've already "assigned value" to the situation and have started down a path. Someone external of the company is not going to change that. You could also contact them, mention you've seen the opportunity and wanted to learn more. If you land a meeting, or even a phone-call, you could ask their expectations. If they're open to listening to ideas, you could try explaining the work loads involved in all the areas to make this idea successful for them. Sadly, based on what you've posted, it seems like they don't really value this end of things at the moment. if they did, there would be more behind it. Right now they want someone who'll "prove" it to them - frankly, there's not enough money to pay me for all the work that they need covered. If you feel it's worth pursuing, go for it. Just be ready for long days, loads of work and little support for a year or so. |
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ClickIt Joined: Jul 31, 2000
# Posts: 731
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Posted: 01/22/2007 12:50 pm
Thanks for your input SportsGuy. Yes, I understand your point. In my first post, I did not clearly communicate that this media company has spent decades building their presense in another media medium. However, they see that the Web is eating their lunch right now - and the Web provides a huge opportunity for them, if they build out their Web presense wisely. Last year the local media company was bought out by a larger national media company. They know they need to get on board with the Web, but the current job posting displays a frightening lack of understanding of what they have actually asked for. The company is in a state of flux, and they know they need to build out their Web presense. Is this not the time for bold overtures? Sometimes you need an outsider to tell you that the king has no clothes, yes? Then again, I may end up setting myself up to be the messenger that gets shot. (And yes, I am well qualified for both the advertised position, and to lead the devision in what they actually need.) |
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SportsGuy Moderator
Joined: Aug 30, 2002
# Posts: 3581
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Posted: 01/22/2007 01:21 pm
It's a risk, Click - if you go for the job, be ready to fight the fight on a daily basis. Just make sure, though, that when you walk in the door, it's with the understanding that any successes are spread your way, too. Lots of companies start off with one person doing it all for them and expand as things gain traction and old attitudes get changed by results. It takes a LOT of fortitude to stay the course up front, but in the end, the benefits might be too many to ignore... You could offer to take someone to lunch to discuss your ideas or concerns. If they're new to the space they might welcome the opportunity to sit with someone who has some experience to "pick their brain" as it were. |
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anilsriram Joined: Apr 20, 2008
# Posts: 1
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Posted: 04/20/2008 11:24 pm
I was searching for SEO jobs in Google but not able to find because it’s a general search engine. I heard about jobmixi.com in one of the forums and tried it. I can say WOW what a search engine for jobs in India. [link] |
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ClickIt Joined: Jul 31, 2000
# Posts: 731
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Posted: 04/21/2008 11:35 am
Yes, maybe I'll take them out for a Spam sandwich, wouldn't you agree anil? |
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yellowwing Moderator
Joined: May 21, 2002
# Posts: 2524
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Posted: 04/28/2008 06:41 am
"...the job description requires the applicant to do the work of Sales, Marketing, sales program development and SEO." That is a tall order. But you have to start some where. If you do take the job, present yourself as personalble and knowledgeable. Then when they see how profitable SEO is they will be more apt to listen to "suggestions". |
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ClickIt Joined: Jul 31, 2000
# Posts: 731
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Posted: 04/28/2008 06:28 pm
Since the original posting (Jan 2007) I've gently declined the opportunity of getting one paycheck for the work of 4 or 5 people. Instead, I've greatly expanded my Web stuff. I've taken the opportunity to do the work of 4 or 5 jobs, but at least now I own my own thing. So, if you are The Man, can you stick it to yourself? |
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