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grbigh
Joined: Aug 07, 2004
# Posts: 18
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Posted: 2005-Mar-27 16:03
I was just approached by a company to help me rank number one or at least first page on search engines. He said that I had a very unique product offering and that it would be a comparitively simple thing to do.
The person suggested that he would get many relevant links pointing to me. He would also do als the other standard stuff (help me optimize my words, website etc). He would also need FTP access to upload (I guess links) everyday.
I think as a company, we are ready to move forward with something like this. What can I expect to pay? How can I tell the real deal from the fakes?
Thanks.
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g1smd
Staff
Joined: Jul 28, 2002
# Posts: 10438
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Posted: 2005-Mar-27 20:45
You can get to #1 easily, but for what search terms?
They need to be search terms that fit what your site is actually about. They need to be search terms that people actually use regularly.
I have a #2 spot in 75 million results for a two word term (a side effect of ranking well for a number of related and different words) that brings almost zero visitors because it isn't a search term that people actually use a lot.
Check which search engine he says he is going to improve your results in. Go to that search engine. Do some searches. Use 100 results per page. Save the page as "HTML only" (you don't need to save the Google logo etc), with a logical name (the browser offers it as search.htm every time).
I use a system like:
search.blue.widgets.2005.03.27.htm
search.widgets.new.york.2005.03.27.htm
search.discount.widgets.2005.03.27.htm
which automatically sorts into search query and then date order. The filename includes all of the words in the search query, and the date the search was done.
Do these searches regularly, say once per week, or several times per month. Keep all the files. They are good to look back at.
Getting incoming links is quite easy, but you mentioned one very important word there: relevant. More than ever you need links from other sites in your industry and in your local area, not just links from any old site.
I guess he needs FTP access to change the content on the pages of your site. Before you give any sort of access, use FTP and download your whole site to your computer. Next make several copies of it on writeable CDs and check that you can read them. If someone messes up your site, you then still have the old version to reload at any time.
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