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cfpa
Joined: Oct 20, 2006
# Posts: 203
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Posted: 2007-Aug-20 15:36
I noticed that our site has an average 35% entrance bounce rate. We just switched our site but there was as high as a 45% entrance bounce rate on the new site as well. I'm surprised by this. But at the same time this is the first time we've done any type of analytics so maybe we were just in the dark before. Any obvious reasons for this? Our new site is easy to navigate and has measures in place that makes me think it's usable. What can I do?
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SportsGuy
Staff
Joined: Aug 30, 2002
# Posts: 3600
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Posted: 2007-Aug-20 16:52
Not everyone who finds you is interested in you.  Such is the nature of search that pages often come up under weird and wacky search combos - sometimes only obtusely related to what the searcher was looking for.
In such cases, where the expectations of the searcher and the results they see are slightly mis-matched, your retention rate can suffer.
Now, it could also be the page they are seeing.
Compare that data with entrance pages and calculate the bounce rate for all entry pages - not just an average, or for the main page.
Maybe users are not finding you and enterign via your main page - perhaps the internal page most folks are finding and viewing you by is too narrowly focused for them, or too deep and thus it seems the site is limited in scope.
Searchers are, like most humans, lazy. Putting something in front of them isn't enough - you must put exactly what they want in front of them - even then, being a mind reader is preferable, as they often don't clearly know what they want - or type in an inadequate search query.
I'd personally skip worry about bounce rates and focus on other metrics - like time on site, unique visits v. returning visits (measure of loyalty) and overall page views generated by inbound search traffic...once all those are spot on and successful, you'll see bounce rates go down.
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g1smd
Staff
Joined: Jul 28, 2002
# Posts: 10438
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Posted: 2007-Aug-20 20:39
You need to see if there are any particular and specific keyword phrases that people have searched for, and which generate visitors that bounce.
Your log files will give you many clues.
Only when you know what those people were looking for, can you address whether you have a problem with the site or not.
[ Message was edited by: g1smd 08/22/2007 11:42 am ]
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flyingrose
Staff
Joined: Oct 30, 2003
# Posts: 3361
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Posted: 2007-Aug-22 03:02
Actually that isn't an overly high bounce rate if you're running broad match keywords. They may indicate that you're getting traffic you'd rather not have. I'm working on compiling information on how to reduce that.
If you have bounce rates over 50% I'd be concerned and if you see statistically significant rates at 100% find a way to block that traffic asap. 35-45 isn't wonderful but it is common in a Google Analytics account that has not been custom configured and when buying traffic from Google AdWords.
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mj1256
Joined: Jun 05, 2006
# Posts: 918
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Posted: 2007-Aug-22 05:40
another factor you may want to check into, is if your sellinj a product or a service, what is the conversion rate of the people who don't bounce to an actual sale.
100 hundred people came
35 left
65 stayed
10 bought a product or service
that would be a better than 10% conversion, you would be rocking
so what's your conversion?
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cfpa
Joined: Oct 20, 2006
# Posts: 203
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Posted: 2007-Aug-27 20:12
I don't know how to set up my conversations for adwords. Waiting on getting proper training in all of this.
Something I'm confused about is that I think I did a good job writing my ads and I have it going to very relevant landing pages. However, my bounce rate is high - some as high as 85%. What can I do?
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flyingrose
Staff
Joined: Oct 30, 2003
# Posts: 3361
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Posted: 2007-Aug-28 08:18
Click on the conversion tracking tab in your Google AdWords account for instructions on how to implement conversion tracking. It is far simpler than setting up Google Analytics.
Google AdWords appears to be simple but it is actually very complicated. Even those who complete all the training Google offers will not clearly understand what is involved.
I have evaluated dozens if not hundreds of AdWords accounts and many of them were set up or "optimized" by agencies displaying the "Google AdWords Qualified Company" logo.
I have spent almost every waking hour and worked through the night the last few days doing damage control in an account such an agency "improved". That kind of "improvement" can put you out of business!
That is partly because most people don't understand what I call "the big picture" and partly because what the search engines teach and most agencies believe only benefits extremely large corporate advertisers and is detrimental to smaller businesses.
Because of the complexity involved and the potential for wasting a great deal of money, if at all possible I recommend you have someone with advanced skills at least look at your account and advise you on what to do.
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