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flyingrose
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Joined: Oct 30, 2003
# Posts: 3361
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Posted: 2007-Feb-05 19:45
Dell computer just brought back Michael Dell as CEO. This is the cover story on the February 5, 2007 issue of eWeek. The company was growing well and doing great things until Kevin Rollins took the helm.
These two CEOs have a totally different focus and that leads to a totally different future. Michael focuses on satisfied customers and building great PCs. Kevin focuses on efficiency and cost control.
This is yet one more piece of evidence that you get what you focus on. So how does this apply to you, your business, and PPC advertising? Simple. Spend most of your time figuring out what works and do more of it. Focus on what products are selling. Focus on how you can give your visitors what THEY want.
I'm not saying don't watch your spending - just change HOW you watch it. Keep your mind on how to increase profits - NOT on how to reduce spending. Reducing is NOT the optimum goal. That path leads to reducing traffic, which reduces sales, which reduces profits....you could find yourself reducing your business right OUT of business.
Focus instead on increasing conversions...improving cost per conversion...improving ad targeting...increasing traffic sources - anything that INCREASES your business.
[ Message was edited by: flyingrose 02/05/2007 11:59 am ]
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