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  • Difference between SEO and PPC (In: General Search Engine Optimization)
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    major_clicks
    Joined: Jan 25, 2007
    # Posts: 6

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    Posted: 2007-Jan-29 02:40
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    Hi Guys

    I am new to the forum, so I will thank you for your input ahead of time.
    I am a new ppc manager. I am working with a small local company that sells central heat and air units online. I need to tweak their offering as well as their website but my big question is should I base my charges on a percentage of the gross sale per unit after Google fees or on their net profit per unit ( which of course is allot less )? I really need this account as it would be my bread and butter.
    Again thanks in advance.



    SportsGuy
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    Joined: Aug 30, 2002
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    Posted: 2007-Jan-29 14:14
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    This a duplicated post of this question.

    Anyone have any advice?

    I personally prefer a flat rate agreement for the first year, until it's worthwhile to switch to a % of revenue generated.



    flyingrose
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    Joined: Oct 30, 2003
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    Posted: 2007-Jan-29 23:20
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    Most SEM companies charge either a percentage of ad spend (which I personally consider a conflict of interest because it is an incentive to spend more instead of wisely) or based on the number of keywords in the account.

    I believe paying for results is the best path; however, few advertisers are currently paying based on percentages of profit.

    I would suggest that whatever is fair for both you and your clients is the best arrangement.


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