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yipee
Joined: Apr 23, 2002
# Posts: 29
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Posted: 01/22/2003 11:53 am
I'm a novice SEO, but I have several clients that have just entered the Overture scene. I continue to update and monitor their rankings, but don't seem to making that much profit. Can other SEOs tell me how they make a profit from doing Overture for their clients? Thanks.
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thejenn
Joined: Aug 08, 2001
# Posts: 9196
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Posted: 01/22/2003 01:15 pm
I'm not quite clear on what you mean.
Are you asking how you personally make money off of managing their accounts, or are you asking how your clients can make more money off of their Overture listings?
If it's the former, then you'll want to charge them some type of management fee. This could be a flat fee, an hourly fee, a percentage of profits, however you want to deal with it. Overture won't pay you, you have to work that charge in yourself.
If it's the latter, then you need to do some reading up on how to maximize the ROI on your Overture campaigns. You can find some great tips here by asking around. Things like proper keyword research, crafting and testing multiple title and description tags, optimizing landing pages with different offers and tracking to see which ones perform the best, etc...
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Janet Berg
Joined: Eons Ago
# Posts: 13403
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Posted: 01/22/2003 01:29 pm
There is a really GREAT post by Black Knight here, http://www.cre8asiteforums.com/viewtopic.php?t=465 . It covers the basic information really on the key points of good ppc management.
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Janet Berg
Joined: Eons Ago
# Posts: 13403
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Posted: 01/22/2003 01:29 pm
hmmmm, the linkage did not work, I will try again.
http://www.cre8asiteforums.com/viewtopic.php?t=465
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yipee
Joined: Apr 23, 2002
# Posts: 29
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Posted: 01/22/2003 03:06 pm
thejenn, thanks for the tips. its more the former. the issue with charging a management fee is that we currently do it for free - but we make little to no profit doing it. so, i was wondering if there were others who were working in a similar manner. also, just out of curiosity, how much are people charging for such services. if you don't want to post, please email me. thanks.
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off_the_cuff
Joined: Eons Ago
# Posts: 14
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Posted: 03/20/2003 06:58 pm
Hi yipee. I understood your post as follows: your clients want to use Overture, but you as an SEO can't figure out how to make money doing it in-house.
There is a company called Epic Sky that specializes in Overure management. They have a partner program for SEO's, web developers, and interactive agencies. They work behind the scenes to handle all Overture programs for their partners and have a very lucrative referral program that makes the partners money. There is a page on their site under "About Us" that describes the program.
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FlimFlam
Joined: Sep 04, 2002
# Posts: 138
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Posted: 03/20/2003 07:44 pm
off_the_cuff has made some great posts (five -- and counting?) in the last 0:45. And I do mean that seriously - helpful, insightful. The one above comes off very knowledgeable about Epic Sky. Quite different from the "aw shucks, I think these guys Epic Sky might have something that'll work..." post just minutes before in a different thread (can I quote?):
"Have you tried Epic Sky? They are an Overture approved bidding service. I think that they only do Overture and don't cover any other PPC engines. But their BidGuard software is very sophisticated. I am not sure if they let people use it self service or only as part of their full service Overture account management. I think that they charge a percentage of your media spend to manage your account for you."
I guess these forum-spamming techniques must continue to work, but I just can't help but wonder -- if you're smart enough to make intelligent, informative posts that illustrate how experienced and wise you are, why not go ahead and be up-front about your affiliations/employment? Wouldn't that shine brighter on the company than shuckin' and jivin'?
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thejenn
Joined: Aug 08, 2001
# Posts: 9196
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Posted: 03/20/2003 10:55 pm
This *is* the second time you have suggested them in 5 posts and in threads that have been dormant for awhile.
As FlimFlam points out, you've already plugged them here.
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off_the_cuff
Joined: Eons Ago
# Posts: 14
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Posted: 03/21/2003 04:13 pm
Thanks FlimFlam & thejenn for the feedback.
I went back and reread the code of conduct. I am new to the forum and just getting the hang of it. I do have an affiliation with Epic Sky. As you noted in your post above my goal really is to provide useful and specific information about Overture because we are really well plugged in at several levels of their organization, and to share our experiences about our active Overture clients.
I will do my best to keep to the guidelines from now on. No disrespect intended. Peace.
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OAC
Moderator
Joined: Jan 25, 2001
# Posts: 6779
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Posted: 03/21/2003 06:03 pm
I kind of figured that - that's why your posts haven't suffered shock and awe. 
Other than the couple of self promotion ones, your posts have been very useful and informative. Thanks. Keep them up.
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FlimFlam
Joined: Sep 04, 2002
# Posts: 138
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Posted: 03/21/2003 07:13 pm
I like the idea of hearing more from people who are plugged in (not to mention experienced). We need more of them participating in this forum.
Actually, I think this forum should be made more vendor-friendly to encourage livelier, more intelligent and informative posts (gentle self-promotion balanced heavily with useful contribution). Then smart people wouldn't be reduced to shuckin' and jivin'. Or flim-flamming.
Peace.
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Richard B
Joined: Apr 03, 2000
# Posts: 446
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Posted: 03/21/2003 08:10 pm
"(gentle self-promotion balanced heavily with useful contribution). "
Look at it this way! If you provide useful intelligent information and provide your expertise in your field, while building trust through honest contribution. I would look at your profile and make contact with you providing you have a service or product that I need.
On the other hand, if all you do is promote your stuff, you can talk till you are blue in the face and you would never see my business. 
So you see, that is how it is done. Contibution not self promotion. Most people here are not AOL newbes and can see that stuff coming a mile away.
So, Welcome to the forums!
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MakeMeTop
Joined: Jul 05, 2000
# Posts: 1714
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Posted: 03/25/2003 04:15 pm
>how much are people charging for such services...
12.5% of customer spend with a minimum fee of $75 per month.
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OAC
Moderator
Joined: Jan 25, 2001
# Posts: 6779
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Posted: 03/25/2003 07:54 pm
As a matter of interest MMT, does that include analysis of results? If so, how detailed an analysis?
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