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se_gate
Joined: Jan 24, 2005
# Posts: 25
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Posted: 2005-Mar-31 06:38
Hi,
When I search in Lycos, I found there are "Featured Lycos Partner" listed at the top of result page, then followed by "Sponsored Link".
What's a "Featured Lycos Partner"? What's the difference between "Featured Lycos Partner" and "Sponsored Link" in Lycos?
Thanks for your help?
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affinity
Joined: Dec 10, 2001
# Posts: 91
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Posted: 2005-Mar-31 07:45
The sponsored links are Overture and the Featured links are Lycos own ads sold through a third party called Touch i believe.
So the difference one is Overture PPC listings and the other is a fixed (normally 12 months) fee, with the costs depending on the keyterm so Secured Loan would be a lot more than banana boat maker chelsea if you catch my drift.
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sem4u
Joined: Dec 16, 2003
# Posts: 262
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Posted: 2005-Mar-31 09:16
They are sold through Touch. They are always pestering me to sign up. I have now been added to their 'do not call' list.
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affinity
Joined: Dec 10, 2001
# Posts: 91
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Posted: 2005-Mar-31 12:31
I do tend to get numerous calls from them for various clients, but annoyingly its a different person everytime, i like the sound of this do not call list 
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se_gate
Joined: Jan 24, 2005
# Posts: 25
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Posted: 2005-Apr-01 01:42
FYI, this is the reply I received from Lycos.
The "Featured Lycos Partner" is the #1 bidder on the AdBuyer program. The
following "Sponsored Link" ads are provided by the Google Adwords program. The
remainder of the AdBuyer ads appear under " More Sponsored Links".
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