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jteniente
Joined: Jan 29, 2007
# Posts: 2
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Posted: 2007-Jan-29 17:41
I have recently started advertising for my website, in researching I found several new (new to me) ways to advertise. One in particular is popunder advertising. I tried popupunder.com withh 10,000 popunders with one of those affiliate sites from Clickbank(Did not want to give my site a bad image)did not get any response. Can anyone elaborate on the effectiveness of this form of advertising
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SportsGuy
Staff
Joined: Aug 30, 2002
# Posts: 3600
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Posted: 2007-Jan-30 13:08
First off - WELCOME to SEF! 
Pops - whether under or over (behind the screen you're viewing or in front of you) are an old, though proven, form of advertising.
They continue to be one of the most effective forms of advertising, but there are some things to keep in mind:
1 - no one can tell if they are effective because people are actually responding to the message they see, or because, in their haste to close the offending window that interrupted them, they accidentally hit the ad, rather than the X to close the window...
2 - Pop-unders (also called "Leave-behinds" tend to get lumped into the "Everyone hates pops" thinking, yet they are far less offensive to users. These patiently wait in the back ground for you to notice the extra button on the bottom of your screen, or remain open when you close down everything else at the end of your session - which brings it's own problems. Namely, if I'm going offline, your ad isn't likely suddenly going to change my mind - "I've got to see this!" rather than go to bead as planned...
3 - beware you buy from - not sure about Clickbank, but I've never used them and if our media buyer asked me about them, I'd suggest we avoid them - just a personal choice/gut call on my part, not based on anything.
Many places can show your ad across a network of sites, but if the users on those sites aren't interested in the product (think of advertising women's razors on a website about drag racing) then they won't respond - and you still have to pay for the exposure.
4 - Volume matters - 10,000 impressions, while it might seem like a lot, is really very small. Our main site at work here does about 800,000 page views PER DAY, so your 10,000 impressions would equate to a little less than 3 hours of actual exposure time here (based on page views converted to unique visitors with a 24 hr period factored).
5 - Most folks are running versions of Internet Explorer and Firefox now that actively suppress pop-under/pop-up adverts automatically. They usually set it up, forget about it and are happy to not see the ads any more. So, the ad IS shown, but the users browser blocks it. You pay for the impression, but never get the exposure - this is something the networks are careful to not speak about. 
In the end, pops aren't really the bargain they seem to be, nor do they typically return the value you'd hoped for. 
A better avenue, IMO, than pops is to do some keyword research. Look for the phrases that are very tightly focused on your topic/subject/product. You're after what's commonly called "long tail" phrases - the ones with only a few searches each day. These phrases will likely have less competition for advertising in a Pay Per Click location. Start a campaign, monitor is DAILY (at least) and go from there. You're still spending your budget, but you're only paying for folks who actually click your ads and see your website.
Be ready, though, as even a successful ad campaign won't help sales if the website itself isn't up to the task.
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jteniente
Joined: Jan 29, 2007
# Posts: 2
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Posted: 2007-Jan-30 15:15
thanks for the info. This really helped. I will keep these popuders in my tools for diversity.You saved a dip in my budget. thanks again..
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SportsGuy
Staff
Joined: Aug 30, 2002
# Posts: 3600
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Posted: 2007-Jan-30 16:27
Been there - done that - happy to share the results.
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