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amith
Joined: Aug 17, 2005
# Posts: 4
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Posted: 2006-Jan-17 16:51
Hi
I am doing a thesis on "Effect of SPAM on brand image". plz give me ideas. and any information u seem relevant to this thesis.Thanks a lot in advance.
regds
amith
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newtvail
Joined: Jan 07, 2006
# Posts: 303
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Posted: 2006-Jan-24 01:28
It seems to have done well for Hormel.
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SportsGuy
Staff
Joined: Aug 30, 2002
# Posts: 3600
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Posted: 2006-Jan-24 14:04
Thos ewho spam, have no brand image. Those who have a brand image should not spam.
Short-term, I'd say there would be a negative effect on brand image, but long-term, after things cool down a bit, it gets forgotten about.
Heck, folks almost don't remember X-10 or Gator now...
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Curt
Joined: Eons Ago
# Posts: 3733
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Posted: 2006-Feb-22 19:18
Don't remember Gator? Affiliate marketers remember Gator because Gator and similar thiefware is still swiping away visitors and causing a loss in commissions. If Affiliates are forgetting about thiefware causing them to lose commissions, they better remember fast because thiefware is reported to cause something of a loss in commissions of "potentially" 50%. I don't have that link handy at the moment that gives the report. Even if the percentage isn't as high as 50% you can imagine we affiliates on the average are likely lossing at least 20% of commissions. That could mean $100's or $1,000's of dollars a month to many affiliates.
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g1smd
Staff
Joined: Jul 28, 2002
# Posts: 10418
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Posted: 2006-Feb-22 19:54
Gator changed their name to Claria... but they are still out there.
And many others like them still exist.
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Curt
Joined: Eons Ago
# Posts: 3733
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Posted: 2006-Feb-25 05:12
The corporation changed their name to Claria, but their software is still called "Gator eWallet". There are more Gator/Claria clones now than ever before. Every once in a while I run into another thiefware company startup that acts like Claria. MarketingVOX really seems to enjoy advertising for these thiefware companies because that's where I see some of them being advertised. MarketingVOX is a friend to spyware / thiefware companies and runs ads for them. Hence, in my books MarketingVOX is the affiliate's enemy too.
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