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  • Difference between SEO and PPC (In: General Search Engine Optimization)
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    mdisanto10
    Joined: Nov 24, 2004
    # Posts: 8

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    Posted: 2004-Dec-21 23:06
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    Hope I'm in the right department...seems to me to be a combo of a log file/PPC issue. Thanks.

    I would like to know what is being used as "industry standard" to cookie users that you pay for in a CPC campaign.

    For example, do you cookie someone for 30 days and determine that any transaction on your site resulting from that paid visitor is attributed to said CPC spend? Is it less than 30 days, more than?

    Obviously the length of time you decide to cookie someone can significantly impact CPC efficiencies: cookie someone for too long and you won't see the true effect of the search campaign but don't cookie someone long enough and efficiencies against a particular medium will look awful

    Any advice/experience you can share is most appreciated.

    Thanks smile




    JimBot
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    Joined: Jul 20, 2003
    # Posts: 239

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    Posted: 2005-Jan-03 06:18
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    Please do not "shotgun" the same post to multiple forums. Your other two identical threads have been removed.


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