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webwino
Joined: May 13, 2004
# Posts: 3
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Posted: 2004-Oct-27 17:19
We use our website mainly for branding purposes, so we measure success by how many people sign up for our newsletter, download our printable files, participate in our surveys, request our media, and visit more than once a month.
While collecting this data, it hit me -- I have all these stats, but what percentage of our overall hits would these need to be in order to be labeled 'success'? For example, I figured that 6% of our visitors visit more than once a month -- for those of you 'in the know', is 6% good? Or are we failing to engage our visitors?
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Dorian
Joined: Aug 13, 2001
# Posts: 533
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Posted: 2004-Dec-27 10:06
If you're asking that question it seems that you need to collect more data about how many of those people signing up for your newsletters etc. go on to make a purchase. If its 100% its probably extremely successful. If its nearer zero its a waste of time.
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SportsGuy
Staff
Joined: Aug 30, 2002
# Posts: 3600
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Posted: 2005-Sep-08 14:19
WW, the key to your answer is in coparitive analysis.
Simply put, compare one period in time to another, then note the differences. With some historical data, you'll be able to see what happenes naturally with your users and the site. From their, you can set goals to achieve and develop a plan to reach those goals.
6% may be outstanding, given your market, products, demographics of visitors, etc. Tehn again, it may stink. There's not a generalization which coul dbe applied given each site is an individual.
If you told me, however, that 6% of your visitors cam ein and bought the most expensive product you sell, well then I'd say it's a success. Could it be improved, heck yeah.
Your success needs something concrete to be measured against.
Is 20 whitepapaers downloaded the best you've done in one month? Set the goal next month to hit 30 downloads. then get on an e-mail plan to reach out to your opt-in users to encourage the growth. Adding a link in the e-mail to "send this to a friend" can have a very nice impact on new sign-ups, too.
HTH
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