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zekell
Joined: Jan 17, 2008
# Posts: 1
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Posted: 2008-Jan-18 05:58
Hey guys, I am new to this forum and to SEO, and I would really appreciate some advice, since I am completely lost!
OK, the thing is that I've been running an e-commerce website and all our visits so far have been through PPC (AdWords, Yahoo, MSN, Shopping.com, BizRate.com, etc.), and I'd like to start generating some "free" traffic, from high positions on SERPs.
I've read SEO Book, from Aaron Wall, and two other SEO books I got at Amazon. I think I have a fairly good idea about SEO best practices, but honestly I don't know if I'm doing the right thing.
What I did was to buy a subscription to WordTracker, I got like 20,000 keywords, and then I ran a competition test, and I got the 20 keywords with the best KEI. I ran the tool for Google and Yahoo. From the 20 keywords I got, I used common sense to filter out some since their relevancy was very poor, and I ended up with these 10 terms:
tooled leather mens belts
canadiens leather jackets
luxury alligator wallets
women's vintage leather racing style motorcycle jacket
women't leather jackets with fur collar
men's leather rodeo wallets
fine leather coats ca
motorcruise leather jackets
womens pettite leather coats
leather credit card briefcase
I was thinking about generating 10 pages, one for each keyword, use the kw on the title, H1 and maybe one H2 as well, once or twice in the article copy, the meta description tag and meta keywords tag.
OK, now the questions:
- Am I using the right technique to pick up keywords?
- If the keywords are right, is my approach to get high rankings the right one?
- Am I doing everything completely wrong or I am on the right track?
I would actually prefer to outsource SEO to someone else, since I know I am no good at it and have no experience or enough time to dedicate to it, but we are a really tiny startup and we can't afford expensive professional services yet. Does anyone know about a SEO firm willing to charge a percentage of the sales coming from organic results on search engines as opposed to a flat fee?
Thank you so much for your help, sorry for the long post, I am a newbie and had lots of doubts.
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trymeout
Joined: Sep 22, 2007
# Posts: 21
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Posted: 2008-Jan-19 02:59
Hello and welcome aboard!
I would have done the same thing for the onpage factors. On your choice of keywords, I leave that to your better judgement as you mentioned the effort you already exerted on narrowing them to just 10. IMO, you are on the right track. One thing you failed to mention are the offpage factors (inbound links). Keep in mind that onpage and offpage are very important in SERP rankings. Quality and targeted link building should be your next step. Use those keywords as anchor texts in building links.
I would also suggest you try doing it yourself first before opting to outsource it. I wouldn't recommend any SEO company but if really need to outsource it, ask for the company's portfolio first and if possible, get a feedback from the site's they optimized for verification purposes. This takes time and an SEO provider promising to deliver in a day or two is simply a scammer.
Best of luck!
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kynduvme
Joined: Apr 18, 2001
# Posts: 977
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Posted: 2008-Jan-28 20:33
good work, I would use your chosen key words a few more times than just a few in the body text, optimize img alt tags as well. Also, sign up for google sitemaps.
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ClickIt
Joined: Jul 31, 2000
# Posts: 742
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Posted: 2008-Jan-28 22:23
As your URL is not in your profile, I can only give you a bit of generic, but surprisingly useful, advice.
Make sure your code is elegant! Keep in mind that Goog et al were started, and now run by, Super Geeks (and I mean that in the best sense of the term). At a minimum, ensure your site is W3.org compliant. For good measure, Section508.gov compliance wont hurt. The Geeks who run the SEs are standards-compliance wonks. Your Site + Standards Compliance = Better SE Ranking.
Yes, it is boring and tedious to go through every little bit of code on your site. But with really good code, you will beat many of your competitors right from the starting line.
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