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I am looking to sell Wholesale Website w/ Adsense (In: I Want to Sell My Website)
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dirty_shame
Joined: Aug 28, 2005
# Posts: 191
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Posted: 2005-Nov-15 09:44
Let's do some straight comparisons to make this whole topic less mysterious for publishers. Advertisers, you're on your own. Particularly, I'd like to hear more from those of you who already publish more than one contextual advertiser like we do. Our own results have been wildly erratic day-to-day and mostly inconsistent forever on several sites.
Take Google AdSense versus Yahoo! Publisher Beta versus Chitika for instance. Forget about the Page Impressions and the CTRs and the CPM/CPC rate for now. Those figures are just mathematical calcs or beyond your control. I want to limit this to a more simple, bottom-line revinue discussion of Earnings divided by Clicks: The actual money you get paid for the same space, on the same pages, but using different advertisers.
So let's break down the options they have first. Google's Adsense puts what it wants to in your ad space, period. Y!Beta lets you choose generic categories for the ads that will appear in your space but they are very general and may not match any of your content at all. Chitika is a different animal altogether and lets you use keywords to construct ads for your space but is largely limited to online retail goods, not services. To confuse everything, any of them, at any time, might put something completely nebulus to your site in your ad space.
Next comes the advertiser market share. Google has a huge volume of advertisers who, so far as I can tell, drive the prices into utter mediocrity bidding against each other. For us publishers therefore, more equals less. Yahoo!/Overture don't have anywhere near the diversity of advertisers but sustain slightly higher returns for publishers if your site happens to match one of their favorite advertising sons. Chitika doesn't care about chasing that ad cash because, like I mentioned, they're focused solely upon promoting durable goods retailers to online shoppers. That's an even smaller niche but it can pay healthy dividends if your site fits the mold.
I'm trying to get a handle on all this crazy advertising spin that's happening on the Web right now. The traditional Paper People (magazine, periodical, news stand crowd) and the entrenched Television Moguls are still trying to jump-start ad campaigns with their old, wired cable sets while Google, Yahoo!, et al are using bottled lightning for less money.
So how does it pencil out for the rest of you thus far? How about posting the general topic of your site(s) and then explaining which advertisers you've had the most success with -- using the same ad space -- and why? I don't care about actual numbers so much as identifying which advertisers are working the best for specific types of content publishers.
For instance, if your site's content is devoted entirely to regional real estate or computer sales your best revenue is probably going to come from Google, Yahoo!, Chitika in that order. If your content is all about camping accessories or children's clothing the reverse is probably true.
[ Message was edited by: dirty_shame 11/15/2005 02:05 am ]
[ Message was edited by: dirty_shame 11/15/2005 02:13 am ]
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dirty_shame
Joined: Aug 28, 2005
# Posts: 191
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Posted: 2005-Nov-18 16:29
Okay, let me pose this example for you:
We deployed YPN on one of our sites two weeks ago. The 4 ads it has delivered to the pages have been identical over that period of time. That makes it easier to compare.
But the daily revinue/click varies crazily. For instance, 20 clicks one day will pay out twice as much as 30 the next.
That means there is a huge disparity between what the different advertisers are paying to post those ads, even though they are in the same basic genre. Sure, one 90-cent click will net you more than five 15-cent clicks. But for publishers, it makes contextual advertising a complete crap-shoot.
Maybe for larger ad markets like CDs or real estate or mortgage pimping there is more parity. But the niche markets certainly don't appear to have any at all.
The "suggested category" feature on YPN should defeat that to some extent but, so far, doesn't seem to make any difference for us. The YPN returns are the same type of roller-coaster ride as AdSense (which doesn't use suggested content).
So if anybody has achieved any consistency with a contextual ad program out there, I'd like to know what it is. As it stands, it is nearly impossible to forecast even a ballpark ROI for clients who want to implement AdSense or YPN.
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SportsGuy
Staff
Joined: Aug 30, 2002
# Posts: 3600
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Posted: 2006-Feb-08 23:44
I thought the Google system monitored for "competing" system's ad codes and turned itself eithe roff, or dialed it back when you ran ads form a competitor side by side.
Could be a dreamt this one night though...
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dirty_shame
Joined: Aug 28, 2005
# Posts: 191
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Posted: 2006-Feb-10 20:58
We don't run competing ads side-by-side. We randomly select the source code for each (contextual provider) to display by itself on each page. Just like banner ad rotations. Each contextual advertiser is, for all intents and purposes, displayed exclusively at any given time.
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SportsGuy
Staff
Joined: Aug 30, 2002
# Posts: 3600
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Posted: 2006-Feb-11 20:27
So, if you had three pages, following this example, each advertiser would have the space on one of the pages?
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dirty_shame
Joined: Aug 28, 2005
# Posts: 191
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Posted: 2006-Feb-13 05:26
All the code for each of the advertisers is in an array, available for any page. When the page loads, a random advertising code is selected from the array and shown in the space for that page.
So if you and three other people (or five or fifteen...) are viewing the same page at the same time, they're seeing different advertisers.
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