Hawkee
Joined: Eons Ago
# Posts: 21
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Posted: 2003-Jul-14 06:11
I'm just curious who else is unhappy with Google's new Adsense program? I started out with a slightly above average CPM during the first week, but since then it's been completely downhill. Now I'm at the point where I'm lucky if I even get a .1% click through rate. I'm almost considering removing the ads just to free up some advertising space on my site for other affiliate programs. Is anybody else experiencing this? If so, what sort of keywords are you using on your site and what sort of content does your site offer? Thanks!!
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thejenn
Joined: Aug 08, 2001
# Posts: 9196
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Posted: 2003-Jul-14 15:02
I would *personally* imagine that the content of your site would have a great deal to due with the profit you'll make. Obviously the sites that are able to display high CPC ads will stand to make more, if they can get the click thru rate.
Question...are you using the horizontal banner ad that displays two listings, or the skyscraper ad that displays four listings.
I haven't used the program on any of my sites yet, but it owuld make sense to me that the skyscraper ads would likely have higher click-thrus and with four ads instead of two, the income potential would be higher.
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pcunix
Joined: Eons Ago
# Posts: 10
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Posted: 2003-Jul-14 18:23
I'm quite sure that the relevancy of the ads has everything to do with CTR. The better Google understands what the page is about, the better (more relevant) the ads they will run, and of course the more relevant, the more clicks.
I'm not sure about skyscraper vs. horizontal though. I'm going to experiment with that once I have enough historical data to work with (and once July vacations are over which knock down my visitors anyway).
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Hawkee
Joined: Eons Ago
# Posts: 21
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Posted: 2003-Jul-14 20:02
I'm not sure if I agree fully with the Adwords program in that it takes keywords from my site to determine what advertisments to display. Unfortunately, the content of my site has very few high priced keywords. I run an mIRC script archive which is basically a database of files for people to download and use with mIRC (a chat client). Since this is the case, I'm getting ads advertising RX-Scripts, Escripts, Escriptsmd or any other prescription related product. This really has nothing to do with the content of my site and I can understand why nobody is clicking on these ads. I've emailed Google already about the relevance of my ads and have even tried blocking many of the ads, but new ones keep coming. I'm hoping Google starts making keyword associations that are more relevant to the visitors rather than the content. I know that my visitors would be very interested in web hosting advertisements, yet Google only runs those ads on web hosting forums and discussions. If anybody knows if Google is taking the steps necessary to make this a reality or knows how to convince Google to start advertising to the visitors rather than the content, please respond. Feel free to voice your opinion on this matter. Thanks!!
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pcunix
Joined: Eons Ago
# Posts: 10
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Posted: 2003-Jul-14 20:58
The only time Google could do that is when the visitor got to you through a Google search, and they would need to track that back on their site - probably using a fair amount of horsepower, and of course they can't very well do it at all if the visitor arrived from somewhere else.
If your site is getting irrelevant ads, it is also badly indexed for Google in general. I would think you'd want to do something about that anyway.
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bhartzer
Staff
Joined: Jun 08, 2000
# Posts: 7042
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Posted: 2003-Jul-14 21:20
If you're not getting appropriate ads to show up on your site, I would take a look at the keyword density and prominence of your page. You may see that certain terms on your page are actually the ones that are forcing the Google ads to show up the way they do.
I have successfully optmized several pages for Adsense, and it's worked like a charm.
You might try using html entities to take out the terms on your page that might be forcing the wrong ads to appear. There were certain terms on one of my pages that I didn't want to appear on the page for Adsense, so I changed those words to HTML entities and it worked great.
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Hawkee
Joined: Eons Ago
# Posts: 21
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Posted: 2003-Jul-14 21:29
The problem isn't with my keyword density as much as the keyword value. I've done a lot of research and come up with the most popular relevant keywords for my site: 'mirc script', 'mirc scripts', 'mirc addons', etc. Unfortunately nobody is paying Google a dime for these keywords. So I guess my problem is this: what happens when your most valuable traffic generating keywords aren't selling on Google?
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guyute
Joined: Eons Ago
# Posts: 7
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Posted: 2003-Jul-15 07:14
I've got issues with googles stats. My stats show a click through rate of 0.63% yet my google stats show a click through of 0.27%/ Also my impressions are off by about 30% with their stats. I'm actually going to rip the ads off because I'm making way less with them then I am through every other program
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WinningWays
Joined: Eons Ago
# Posts: 3433
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Posted: 2003-Jul-15 15:30
It depends on the industry or niche you are and how much advertisers are paying per click. Hawkee's situation is similar to mine. Sweepstakes and freebies don't have hig paying keywords. In the 2 weeks that I've had AdSense on my site, although I'm pulling in a hefty 3% click rate, I've made a whopping 14 dollars.
In other industries, insurance, debt-reduction, and so forth, where advertisers pay more per keywords and higher revenues in affiliate programs, I bet sites are doing better moneywise...
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Silv
Joined: Aug 10, 1999
# Posts: 1668
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Posted: 2003-Jul-16 08:35
I've got issues with googles stats. My stats show a click through rate of 0.63% yet my google stats show a click through of 0.27%/
How are you tracking clickthrough locally? The Google code is javascript only - nothing really that could be replace to track remotely.
The impression differences could be people with javascript turned off, depending on what serving method you use.
Anyway, yeah the subject of your content is everything with this one, and I'm not sure there's much of a way around that .
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Celicaphile
Joined: Mar 08, 2002
# Posts: 43
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Posted: 2003-Jul-16 16:24
you may want to consider keywords related to other things people might be interested in who use mIRC ...maybe add keywords for other types of software or hardware for your computer that could be used for chat.
The point being that you're running a niche site, so don't focus entirely within that niche...look outside at what your visitors interests might be, w/out straying too far. If you're going to have links that will carry visitors off of your site, why send them to your competition? For example, someone on your site might be in the market for a new mouse, or MS Office, or something else computer related...  Hope that helps...
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europeforvisitors
Joined: May 23, 2002
# Posts: 23
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Posted: 2003-Jul-17 06:50
AdSense is delivering excellent revenues for me, but I'm in a category (travel) where I'd expect targeted text ads to perform well.
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Silv
Joined: Aug 10, 1999
# Posts: 1668
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Posted: 2003-Jul-24 09:21
The point being that you're running a niche site, so don't focus entirely within that niche...look outside at what your visitors interests might be, w/out straying too far.
Seems like sound advice. From what I'm seeing so far, AdSense seems pretty smart, too. If you suddenly add a related topic or two it seems to 'glom on' to them fairly quickly.
I'd hazard a guess that higher paying keywords have a greater likelyhood of appearing for ads, if they are relavant to the content. If I'm right, and you add content for related items (in context!) that have AdWords bids - you'll see those ads. Just a theory.
I'd caution anyone on overue of this method, too much manipulation could get spammy.. and/or hurt the actual advertisers (overspending budgets, etc).
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listbid
Joined: Eons Ago
# Posts: 2
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Posted: 2003-Aug-08 02:44
Perhaps it is my category "job bid listing" but my revenue was great until google just decided to drop my balance for me by $21 for no reason..
I am very very unhappy with them and ended up going with tagword.com to do my ads.
[NOTICE: This user has been banned from the JimWorld Forums for self promotion and misrepresentation.]
[ Message was edited by: thejenn 08/11/2003 12:33 pm ]
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markusf
Joined: Eons Ago
# Posts: 7
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Posted: 2003-Aug-10 07:54
funny how listbid.com and tagwords.com have the same dns.
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dave920
Joined: Aug 15, 2001
# Posts: 14
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Posted: 2003-Aug-15 07:06
Hawkee
You might be pleased to know that when I visited your site, AdSense banner offered me ads for web hosting companies and I also received ads for anti-virus software. And, yes, I also came across a couple ads for prescriptions, but it looks like your getting more relevant ads.
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