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Selling My Website (In: I Want to Sell My Website)
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george_stevens
Joined: Mar 19, 2008
# Posts: 1
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Posted: 2008-Mar-19 13:51
Product
FashionGates.com is the fashion models, agencies and photographers directory containing daily replenishing collection of Models portfolios, Agencies information and fashion Photographers with best quality photos.
The portal is also an avowed industry expert covering in Fashion Magazine hot industry news and trends.
History
Entering the market in Dec 2003, FashionGates.com rapidly gains popularity amongst business insider as it proposed transparent and market-demanding services acting as a mediator between modeling agencies, models and photographers.
From the beginning of 2006, as the operating company re-consider its business objectives and concentrated on software development, the portal was just adequately supported without further development but with continuous content publication and directory moderation, even some peaces of programming code was improved, but its real business potential wasn’t disclosed .
Company
AdWiser.net Ink, Toronto, Canada
Reason For Selling
Step out of one of the investors; company’s business re-positioning.
Database
Models portfolios: confirmed about 650
Modeling Agencies portfolios: confirmed about 225
Photographers portfolios: confirmed about 150
Traffic
For today, the Portal receives about 200 000 unique highly-targeted visitors per month, producing about 3 000 000 ad impressions monthly.
Traffic sources (magnitude falling):
search engines
(Google – 72,43%, Yahoo! – 4,38%, MSN – 4,62%)
referring sites – 6,24%
direct visits – 5,42%
SEO
For about 2.5 years FashionGates.com occupies leading positions on relevant keywords in Search Engines
Technology
Web technology
Microsoft .NET
Built-in (additional) software/tools
advanced CMS tool managing content, directory and users
community management tool
Amazon API (AWS) based shopping solution
Ad management software: business network InternetGates.com based on Adgine.net ad management platform. InternetGates.com not only provides advertising when possible, but also allows carrying over and measuring own advertising campaigns as well as manage and measure the portal like an ad site.
RSS feeds: general, models, agencies, photographers
There are several profit sources originally enclosed in business concept that wasn’t realized by operating company because of trite lack of resources:
models booking: this mechanism is realized on technical level and waits for business development
portfolios placement fee
fee for extension of disc space to publish more photos
top portfolio positions (homepage including) fees
ad serving: as an ad publisher the site could serve direct advertising long-term campaigns with leading industry brands and companies, sites sponsorship including
opt-in
sponsored content publication
Realizing of enumerated activities and other ways to use an enormous site’s audience creates huge business potential for this project
Total Revenue (latest 12 months)
$ 30 000
Profit Sources
AdSense ads (till August 2007)
participation in InternetGates.com business advertising network
affiliate programs
links trade
Amazon shopping affiliate module (Fashion Shopping)
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