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a few sites for sale (In: I Want to Sell My Website)
Established website sale:78,000$/y profit:2100$/m (In: I Want to Sell My Website)
I want to sell my site, mzkforums.com (In: I Want to Sell My Website)
I want to sell my site, mzkforums.com (In: I Want to Sell My Website)
webmasters seo tools website is for sale (In: I Want to Sell My Website)
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aquafind
Joined: Dec 18, 2007
# Posts: 9
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Posted: 2007-Dec-18 16:58
1. Hello - My name is James Hensinger and I am the owner of Aquafind.com & .net. including all information contained in its databases. While it is clear that the site offers a great many more untapped business opportunities I have now reached the point in my career where I am choosing to retire. I am therefore offering a chance to build on this solid foundation.
2. The websites URL is: [link]
3. The website is 15 plus years old.
4. Approximate monthly page views and/or unique visitor: For the month of Nov there have been 620,127 total hits, 483,775 total files accessed, 54929 pages viewed. My Webalizer allows me to reference all the way back to Mar of 07 only, because I changed service at that point.
5. How does site generate income? The only income is from Google Ads which run about $250 plus per month. This has been a hobby which has blossomed into a major site in the International Seafood/Aquaculture market and also now into the Commercial Ornamental Industry. I run this business myself.
6. I developed the html content and have had a designer maintain the db part. I am spending about 1-2 hours a day with updates.
7. I am selling because retirement is imminent and will be traveling and moving which will make the expansion of the site difficult. This site has been a labor of love and pleasure for me over the years. It has also been well received by the industry.
8. Will you help with the transition of the site to the new owner? Absolutely. Once the sale is consummated I will be happy to help with any issues and get the new owner used to all of the features. I would also hope that the person who buys the site has a familiarity with html and possibly db experience. The db on the site is Mysql and functions without any maintenance. There are features that can be added to the site to enhance it's standing and would result in a real income as I assume that would be why someone would buy the site.
9. Does the site have an e-zine or newsletter? Number of subscribers? NO
10. The asking price for the site: I am entertaining offers starting at $85,000.00. This would include all of the code, db and information therein. I will agree to a non-compete agreement. The site is a major player in the industry that has the potential to be one of the top three sites for the Seafood Industry. There are several options that could make it even more lucrative if more time is given by the owner.
Any questions or comments please fee free to contact me via email at: jhensinger@gmail.com
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Dinkar
Staff
Joined: Aug 12, 2001
# Posts: 4391
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Posted: 2007-Dec-19 01:06
Welcome to SEF 
IMO, your asking price is too high. But you may get that much if buyer is willing to pay.
You may try to sell this site with SEDO Auction. Visit sedo.com and create an account. Then add your site there and submit it to their auction. Within 48 hours they will either accept it or reject it. It's free to apply. So you won't lose anything, if your site get rejected.
Best of luck with your sale
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aquafind
Joined: Dec 18, 2007
# Posts: 9
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Posted: 2007-Dec-19 15:16
The site is already on Sedo, thanks. This site has been run as a hobby and is pretty much automatic. With time and a little effort there is a potential to generate a sizable income for someone that can see this. I am willing to entertain resonable offers. In the event I can not sell, then I will start to implement some new methods to make it an income generator. My big problem is the time.
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aquafind
Joined: Dec 18, 2007
# Posts: 9
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Posted: 2007-Dec-22 23:40
I am willing to entertain all serious offers well below the ask price which I have discovered is to high. Seasons Greetings
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aquafind
Joined: Dec 18, 2007
# Posts: 9
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Posted: 2008-Jan-07 01:42
End of the year income for this site was just over $4000. My ask price has been reduced to $35,000 relative to that number. This site is listed with Sedo where you may make a safe offer.
Sedo.com
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Dinkar
Staff
Joined: Aug 12, 2001
# Posts: 4391
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Posted: 2008-Jan-07 04:41
List your domain at dnforum.com
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Dinkar
Staff
Joined: Aug 12, 2001
# Posts: 4391
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Posted: 2008-Jan-07 04:51
And if you choose to list it at dnforum.com don't ask for 35k. Instead of it, set price range - Starting offers from $35,000 and BIN $85,000.
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magicstar
Joined: Jan 20, 2005
# Posts: 230
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Posted: 2008-Jan-09 16:40
aquafind, if I paid $0 for this site I would end up spending about 40 hours a month on it and earning $4000/12 = $333pm.
That's about $8 an hour.
Why would I then also pay you $35K?
It's a nice site, yes, but people don't buy labours of love to labour with love over them. Unfortunately, they buy labours of love only if the business proposition appeals i.e. there is a good net profit excluding all costs like hosting, interest on $35K and a fair wage for time spent.
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aquafind
Joined: Dec 18, 2007
# Posts: 9
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Posted: 2008-Jan-09 17:51
Hi Magicstar - Thanks for the response. I worked up the price by 10xannual earnings. What do you think would be a fair price?
The domain name is established so that is worth something. There are over 7000 members in the db. There is additional 4000 plus mailing list for the industry.
I do not put forth much time. It just brings in the minimal income with me doing very little. The site could make money by splitting it into Ornamentals & Seafood for example. I have the net domain also. There is a blog which also could be used. So in it's current state then, forgetting any potential, the feeling is that the site is not worth much.
It really needs someone that can see where it can go and is willing to put the time into it. Thanks again for your input.
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magicstar
Joined: Jan 20, 2005
# Posts: 230
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Posted: 2008-Jan-09 20:01
>>The site could make money by splitting it into Ornamentals & Seafood for example.
Brilliant. If there's latent earnings in there then you are best off exploiting that before you list it for sale. You are the best person to do that.
10x is way, way over what the average small business sells for. Further, you're working on "Gross" profit. If you take out a small wage for time spent, costs for hosting etc then it is debatable as to whether you're making a profit at all.
My suggestion would be to ramp up the earnings till you can show clear (net) profit for a year or two before listing it with a reserve of about 1.5 x annual profit with a BIN of 4 x annual profit. 4x is highly optimistic for the smaller web business which you may notice if you spend some time researching what sells and for how much.
I'm sorry it's not better news, especially for a site of this vintage and quality, but age, database of subscribers, content on the site etc., are what underpin your earnings. Without all those assets you don't have earnings. You've already counted the value of those assets; you can't then ask people to add something to the value because of the domain name and db.
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aquafind
Joined: Dec 18, 2007
# Posts: 9
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Posted: 2008-Jan-09 20:29
Thank you very much for the input. Nobody bothered to tell me much before. It will stay for sale but I will work on increasing the income in the meantime.
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magicstar
Joined: Jan 20, 2005
# Posts: 230
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Posted: 2008-Jan-16 11:54
No problem. If you find you are having difficulty realising that extra income prior to relisting, drop me a PM.
No, I'm not offering any paid for help with monetising sites, but I am open to shared ownership deals when the current state of the site doesn't allow for an easy outright sale.
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aquafind
Joined: Dec 18, 2007
# Posts: 9
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Posted: 2008-Jan-25 02:03
I am down to $20,000 US without negotiation.
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aquafind
Joined: Dec 18, 2007
# Posts: 9
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Posted: 2008-Feb-04 12:24
This site already has consistent established traffic. By simply adding on an online shop should yield a payback within 1-2 years at worst. And, the this could be multiplied by three if you break the site up into individual entities, ie; hobby aquarist, commercial seafood, commercial aquarist, etc.
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aquafind
Joined: Dec 18, 2007
# Posts: 9
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Posted: 2008-Mar-17 12:09
Still averaging 18,000 plus hits a day and still for sale. Price did not change.
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